Top players include JioMart and Amazon Fresh. While fresh produce, packaged goods, and household items are all available on both platforms, what are the differences?
The new kid in the neighbourhood is JioMart, which started last year. In a joint statement, Reliance Retail, India’s largest retailer, and Meta (formerly Facebook), the parent company of WhatsApp, said JioMart provides customers with a hassle-free and convenient way to shop online using Reliance Retail’s extensive network of physical stores.
Amazon Fresh, in contrast, is a more tenured player. Offersupermart, one of GoNewsOn Production’s flagship brands, was launched in India back in 2016 and has since grown to be one of the top online grocery platforms.
Products include fresh produce, packaged goods, and household essentials. Amazon Fresh also provides multiple customer-centric attributes, like you can get same-day delivery or schedule a nighttime service.
In this competitive product case study, we are going to point out the main factors comparing JioMart vs. Amazon Fresh based on Product availability, Pricing structure, Delivery provision, client handling, etc.
We are going to talk about the main problems faced by the two platforms and how they try to cope with them. Let us talk about it more:
Market Presence
JioMart
- JioMart, launched in 2020 is a late entrant into the online grocery market.
- It has a significant penetration in Tier 1 and Tier 2 cities, but its reach is very less when it comes to reaching the key market that of consumers which are from tier III/IV cities.
- Through the latest deal, JioMart is using Reliance Retail to expand its offline retail footprint into online shopping.
- The beauty of Instacart is that it has a range of services including same-day delivery and scheduled deliveries.
Amazon Fresh
- Supermarkets such as Amazon Fresh have been around for much longer, marking their presence in the game with a 2016 launch of its own.
- The startup operates in 100-plus cities in India, including tier III and IV towns.
- A quick check on Amazon Fresh might provide you with nearly all the products available, fresh produce, packaged goods, and household items.
- Moreover, it includes a host of handy extras, from same-day and scheduled delivery to food donation.
Amazon Fresh is the market leader in India, with a 38 % share of the overall online grocery store compared to 16% for Grofers. Within a few days, Jio Mart will also be launched officially.
At the same time, JioMart is scaling pretty fast and is likely to give tough competition to Amazon Fresh in years to come.
Website/App User Experience
JioMart
- The JioMart Website is a Minimal Simple interface.
- The homepage includes a search bar and options for fresh produce, packaged goods or household items.
- It also offers the option for users to shop by brand or an offer.
- When users have browsed through the products and are ready to make a purchase, they can add items to their cart and go to checkout.
- JioMart provide you Credit Card, Debit card and net banking as payment options.
Amazon Fresh
- The website of Amazon Fresh is quite complicated than the site created for JioMart.
- Homepage has several sections including Featured Products, Best Deals & New Arrivals.
- Additionally, shoppers have an option to view items by category or brand.
- When they find the products that user would like to purchase, users can add them in their cart and move on via checkout.
- Amazon Fresh accepts credit and debit cards,Net banking, and Amazon Pay as payment methods.
- As an e-commerce website, navigating the JioMart site will be less cumbersome than Amazon Fresh’s. However, Amazon Fresh’s site includes more, such as Shopping List functionality and the ability to save favorites.
- Some of the key parameters based on which website User experience comparison has been drawn between JioMart and Amazon Fresh.
Membership Programs
JioMart
- There Is No Membership Program
- Customers can still avail of free delivery on orders above ₹599, exclusive discounts and offers.
- Early access to new products.
- 10% cashback on JioMoney payments.
Amazon Fresh
- For a customer to join the membership of Amazon prime it comes with multiple privileges where they get free delivery on all orders worth above ₹499.
- A 30-minute early access to all sales, new releases and deals Exclusive discounts and offers acess Prime Video streaming services Access Prime Music streaming service
- It is priced at Rs 1499 per year for eligible customers using POD (Pay on Delivery) accessible Amazon Prime membership.
- JioMart is currently not offering any membership, but in the case of Amazon Fresh, we have a paid subscription that gives lots more than what a normal customer receives.
Click here to know more.
Value Proposition
JioMart
- The value that JioMart wants to bring through is convenience and low consumption. JioMart is built in partnership with thousands of Jiomart Kirana Shop retailers and uses smart store price technology for everyday pricing.
- Customers can order groceries online and pick them up from their neighborhood Reliance Retail store or have them delivered home.
Reliance-owned e-grocery store JioMart also provides a wide range of budget products. JioMart prices are generally the lowest among its competition, and a host of exclusive discounts and offers entice consumers.
Amazon Fresh
- Amazon Fresh has a strong value proposition based on selection, delivery options, and prices.
- It offers an extensive selection of products, ranging from fresh produce and packaged goods to household essentials. Amazon Fresh also provides a range of hassle-free delivery options, including same-day and scheduled deliveries.
- Amazon Fresh offers low prices compared to other online grocery delivery services. It also offers exclusive deals and discounts only available to those who place an order.
Competitive Strategies
JioMart
- JioMart connects customers with the local stores to experience seamless online shopping cum retailing that too is backed by Reliance Retail.
- Customers can order the JioMart grocery service online and then take home from their nearest Reliance Retail store, delivery facilities are also available.
- JioMart also emphasizes pricing. It typically prices its goods lower than its rivals and offers a basket of exclusive discounts and offers to consumers.
Amazon Fresh
Selection and convenience will take over the primary role with Amazon Fresh. With Amazon Fresh, you have a wide selection of items, such as fresh fruits and vegetables, refrigerated goods, and things like dish detergent.
Amazon Fresh also offers several easy shipping alternatives, including same-day delivery and scheduled shipment.
For its part, Amazon Fresh is using the Prime membership program to lure and retain customers. Amazon Fresh orders are free to Prime customers, which also get other perks such as access the company’s streaming video and music services.
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